MARWAR 09, the flagship event of BISMARC, the marketing club of BIM, was inaugurated with great pomp and splendour on 14th of July 2009. The traditional inaugural event of the BIM culture gives to the new horde of fresh minds that come into BIM, an insight of the life here, by providing them hands on experience on team Work, passion & commitment.
It was inaugrated by one of the brightest minds and a fast growing entrepreneur of the country, Mr. Kiruba Shankar, CEO of Business Blogging. Mr. Kiruba Shankar is also the co-founder of 'F5ive Technologies' and the Board Member of Wikipedia India Chapter. He congratulated BIM on coming up with an extensively knowledgeable and highly interesting event such as MARWAR. The inauguration was presided by the Director of BIM Prof. M.Sankaran and the PGP Chairman S.Sundar.
The first phase started with splitting PGP I into teams of 6-7 students, with an equal mix of boys and girls in all teams. The seniors are not left alone; they being veterans at BIM are made guides and mentors, named as Patrons and Matrons. After basic activities were done with, the war began. Each team is asked to come up with any extremely creative product. It could be totally out of the moon or a very simple one with a very different use. The challenge was in promoting the product and building up a business model.
The teams came out with taglines, logos, posters, banners, a SWOT analysis of the product, Catalogue and Description, Market Survey to study the potential of their product in the market and finally a Business plan for the manufacture and sale of the product. After which approval was got from various committees like the Pollution Control Board, Municipality and Feasibility board (All formed by seniors).
Bidding was done for various advertisement points at BIM, after which teasers were put up before the on-stage product launch. Later promotional activities like Print Ads, Video Ads were displayed, stalls were put up and Personal selling was done. Each team was given some virtual money at the beginning of the event and effective utilization of funds in the various phases of the event would make them successful.
The marketing club of BIM, BISMARC the organizers of MARWAR09, said that the students were given a run for their money, as they were inculcated with the intricacies and delicacies of business in a streak which they can use it for the bigger oceans of life.
E-quills, the next generation pen was the winner whereas Lentes, a multi-functional eye wear and Slumber on, a mosquito repellent mattress were runners up. They were awarded on the Valedictory function during which Mr. Balaji Prakash, Deputy General Manager, Marketing of Kavin Care was the chief guest and gave a thought provoking speech to the students. Hence MARWAR was a grand success and ended in pageantry and grandeur.
