PROMOTTO 2K8
Promotto is a promotional plan contest for both the PGP 1 and PGP 2, conducted by BISMARC the marketing club of BIM. As many as 36 teams registered for promotto with 3 members per team. And once the registration of the teams was done, each team were given a case-let. The case-let was about the Segway, the Human Transporters. The teams were asked to submit a report on promotional plan for Segway which also included the financials, print ads and video ads. The students were informed that the evaluation criteria will be based on the creativity, feasibility, comprehensiveness, print ads and video ads.
And from the promotional plan reports and ads submitted six teams was selected for the final presentation. For the final presentation Prof. Sundar and Prof. David Jawahar were invited as judges. All the teams made their presentation and results were announced on the same day and the price amount and certificates was distributed to the student by Prof. Sriraman. The winners were Highbrows- the team members were Aishwarya S, Ramya Balakrishnan and Sharan Kumar R, they were given Rs 2000.
The second price Rs 1500 was given to the team Plagarized, the team members were Prasana Murali, Alex and Arjun and the third price Rs 1000 was given to 3 Angry men, the team members are Harendra Prasad, Sivaram and Sivaprakasam. The event was a great success, and a post promotto video showing the event and the winners was released by the BISMARC.
