Managing Communication in Business

August 18th


Mr. P.K.C. Bose, MD of Saertex India Ltd., held a workshop on “Managing Communication in Business” at the BIM campus on 17.08.2006. Saertex India Ltd is a subsidiary of Saertex Wagener GmbH & Co. KG Germany.

Mr. Bose, a Wharton - SMU & IIM-A alumnus. He is an eminent Visiting Faculty for leading Business Schools like IIM-A, LIBA, IFMR, University of Economics, Pakistan and many more. He conducts exhaustive consultation programmes for leading Industrial houses and Educational Institutes across Europe and Asia.

Mr. Bose broke the ice with an interactive game which got the students involved and made the learning process practical. He explained the Standard and Inferential models of communication and how subject, sequencing, & situation affect effective communication.

The class proceeded towards Non-Verbal communication cues which indirectly convey the intentions and message. Real life examples of leading business personalities were shown and their communication methods through eye-contact, facial expressions, clothes and accessories, tone of voice, behaviour and actions were analyzed.

The various verbal communication methods were presented followed by the barriers to effective communication. Lack of understanding, knowledge and language, differences in perspective, distraction, self-centeredness, strong emotions, stereotyping errors, lack of interest in others and their impact were brought forth in an innovative way using cartoons and animations.

The real workshop activity started then, situations were simulated with various characteristic cues and students were asked to enact a defined role in right earnest. The situations varied from a CEO addressing a school annual day gathering, to delivering a condolence message. Students actively and enthusiastically participated and enjoyed the simulation games. Their speeches/interactions were recorded and their various verbal communication methods and non-verbal communication expressions were analyzed in depth. The exercise was tailor-made for the students to gain practical insight into effective Business Communication. On the whole it was a highly informative and interactive session which the students of BIM enjoyed.