MARWAR'08– Resounding Success

Marwar’08 – the flagship event of BISMARC the marketing club @BIM is a stupendous success, thanks to the creative content which enthralled the participants. What was just started as a small contest has got metamorphosed over years into a mega event. Marwar’08 was kicked off by V.R.Padmanaban, Chief Client Officer, Media Edge, a perfect guest for the event, who has donned a number of roles in his career from paper boy to cricket umpire. His gripping speech on his past experiences was interesting and informative.

What’s fascinating about Marwar is its format which broke the myth that Marwar is all about marketing. It encompassed everything from finance to resource management. The Marwar journey started with the selection of product name, logo and tagline. The students did market surveys and were even put through hardships of the public clearance boards. The students did SWOT analysis, came out with Print and teaser Ads for branding and performed a formal product launch. Some teams even went a step ahead and conducted Ad campaigns by sending Ads through newspapers and coffee cups. The guides from PGP-II gave their very best and were behind the teams.

As the last part of the War the teams presented their works to the faculties of BIM. They were rated as per their performance and innovation. The War came to an end with the mystery in the minds of the warriors about who will win the War.Team-f5 with their product face freshener came out victorious, followed by H2Puro & Reflections. The teams had an experience which they’ll cherish for their lifetime.

Winners of Marwar : Team f5