YUDH VIDHYA

Yudh Vidhya is a business simulation game. The first year students were divided into 20 teams comprising of 4 members each, with one donning the mantle of the chief executive officer and the rest taking up th roles of Directors representing Marketing, Finance and Information Management functions. Twenty teams competed in the first round and the top ten teams moved to the finals. This simulation game was a very good learning experience it gave the required impetus to learn to take operative and strategic decisions in the corporate world. Teams vied with one another with the gut instinct and visionary thinking and the decisions were captured and processed using software developed by our students and that churned out results in the form of business reports in real time. The final round consisted of two quarter, at the beginning of the each quarter the teams were given data about the market share and the new product launch. After each quarter the profit reflected the effectiveness of the decision. This simulation game is being organized by the Finclub since 2001, have proven to be an effective tool to familiarize students with peer group dynamics, a high level interactivity, competitive pressure, interpersonal communication and multidimensional participation.

The event was won by the team Scubes consisting of Sivakumar.N, Srijayaram.S, Saravanan.M and Deepak M Chordia winning cash prize 5000 and the first runners-up were Team The usual Suspects consisting of Palaniappan, Rajesh Soundar, Sivakumar and Surendran.E winning cash price of 3000 and the second runners were team Dragons consisting of Harendhira Prasad, Karthikeyan.S, Sivaram and Sharan Kumar R winning cash price of 2000.