PROMOTTO 2K8

Promotto is a promotional plan contest for both the PGP 1 and PGP 2, conducted by BISMARC the marketing club of BIM. As many as 36 teams registered for promotto with 3 members per team. And once the registration of the teams was done, each team were given a case-let. The case-let was about the Segway, the Human Transporters. The teams were asked to submit a report on promotional plan for Segway which also included the financials, print ads and video ads. The students were informed that the evaluation criteria will be based on the creativity, feasibility, comprehensiveness, print ads and video ads.  

And from the promotional plan reports and ads submitted six teams was selected for the final presentation. For the final presentation Prof. Sundar and Prof. David Jawahar were invited as judges. All the teams made their presentation and results were announced on the same day and the price amount and certificates was distributed to the student by Prof. Sriraman. The winners were Highbrows- the team members were Aishwarya S, Ramya Balakrishnan and Sharan Kumar R, they were given Rs 2000. 

The second price Rs 1500 was given to the team Plagarized, the team members were Prasana Murali, Alex and Arjun and the third price Rs 1000 was given to 3 Angry men, the team members are Harendra Prasad, Sivaram and Sivaprakasam. The event was a great success, and a post promotto video showing the event and the winners was released by the BISMARC.

KSHAN '08

KSHAN is the Impromptu Strategy formulation game organized by FINCLUB for the students every year. The event is about strategy formulation for the given situation. KSHAN’08 is a great success with an overwhelming response of more than 35 teams. The event witnessed most enthusiastic participants with amazing strategies solving the given problem. The winners were given on the spot cash prizes. KSHAN ’08 was organized and conducted by FINCLUB25 yesterday.

 

The organizers are all set for their next extravaganza about stock market. The event will give the participants, real world knowledge related to shares and stocks as the event will be conducted in a real time stock market simulator. The event is for a week and will have daily ups and downs according to the real market scenario. The event is named ‘BULLS N BEARS’.  Let us wait for another interesting event from FINCLUB25.

CRESCITA '08 

This year’s episode of CRESCITA was presided by the chief guests namely Andrew.T.Simkin, US Consul General; Babu Rao, Director (Personnel), Neyveli Lignite Corporation; Mr. Subramanian, CEO, Subiksha; M Sankaran, Director, BIM; Sundar, PGP Chairman, BIM. The honoraries inaugurated the conference by litting the kuthuvilakku. This was followed by the welcome address by the Director M.Sankaran.

Director in his welcome address touched points about the Institution and its growth and CRESCITA 2008. While talking about the institute he mentioned the success of institute entering into its 25^th year. 

About the conference he made a point that it is an institution by itself and CRESCITA 2008 symbolises initiation, co-operation and management by doing. He mentioned that CRESCITA 2008 which is completely student driven conference has its theme which will reflect the environment with its changing realities. He also did mention that current environment which is highly volatile can give both positive and negative aspects about changes and it’s our responsibility to identify which can contribute and which gets affected. That’s how the topic of this conference has been selected as “New waves in Talents, Trends and Technology”.

The following were the speakers from the corporate world , who shared their insights on the “New waves in Talents, Trends and Technology”.

Mr. Babu Rao Mr. Andrew T. Simkin   Mr. Subramanian	Director (Person nel)   US  Consul General   CEO	NLC                                     US Consulate General - Chennai                                   Subiksha
Mr.Ninan Thariyan	AVP	Timesgroup
Mr.Murugavel Janakiraman	CEO	Consim India
Mr.Lakshmi Narayanan	CEO	MUDRA South
Mr.Cyril Rex Fernando	VP (S&M)	TAFE
Mr.Kiruba Sankar	CEO, Director	Business Blogging Pvt. Ltd    F5ive Technologies
Mr.Chand Das	CEO	GGSB, ITC
Mr.Sarath Babu	CEO	Foodkings
Ms.Sashi Rajamani	VP	CSC

 

The Valedictory function was presided by Mr.Ponnavaiko, The Vice Chancellor of Bharathidasan University and Mr.Raghavendra Rao, Founder & MD, Orchid Pharma. While addressing the gathering, Mr. Ponnavaiko put forward the thought that the management studies should include the development of the rural economy too. 

Mr. Ragavendra Rao touched different topics when he was addressing the students. He said that we are in an unsettling period and the Financial Management techniques have actually contributed to the problem instead of helping to solve. While discussing about the capitalist Vs Socialist approach he said that ultimately wealth should be created in a sustainable manner which is called the true wealth and it can be created by the talents and technology. 

Pradhiiyudh '08 - The war of Talents

Pradhii Yudh, means war of talents is an online management event, which consisted of General quiz, Stock Market quiz, Sports quiz and Business quiz. The aim of the event was to provide a platform for the best management talents in India to let their talents shine bright. Pradhii Yudh was open for both the management students and the corporate. More than 300 teams were participated from top management institutes and leading companies. The winners of the events were

 General Quiz:

 

First Prize     :       Varun Reddy Sevva & Debratna Nag, IIM Lucknow

Second Prize    :       Ashish Sharma & Biraja Ashis Deo, DMS - IIT Delhi

Third Prize     :       Ananthakrishnan.G, CTS

 

Stock Markets Quiz:

 

First Prize     :       Swapnil Marothi & Anushka Kiran, IFMR

Second Prize    :       Tirthank & Vinay desai, SIMSREE

Third Prize     :       Govind Agarwal & Samir Shah, XIMB

 

Sports Quiz:

 

First Prize     :       Vinod Ganesh & Vikram Vasu, Irevna

Second Prize    :       Diwakar Pingle, Christensen Investor Relations

Third Prize     :       R.Jayakanthan, TCS

 

Business Quiz:

 

First Prize     :       Jayakanthan, TCS

Second Prize    :       Gitesh Agarwal & Umesh Bhimani, NITIE

Third Prize     :       Rajen Prabhu & G.Swaminathan, Citibank

 

The event was a great success; it saw the participants from across the country.

Freekick '08 & Freethrow '08

Sportscom, the sports committee of BIM Trichy, known for the full-fledged day and night events replete with floodlights and commentary and their first venture of the year, FREEKICK ‘08 matched more than the expectations. The event was not just one odd football match, the tournament was spread around 10 nights with 8 teams participating in it totally, 4 teams from first and second year each. The teams are as follows,

 

Group A

Raja Babu's Royal Stag - The team with grits and guts

Fat Boys Football Club(FBFC) - The team who defies convention

 Hot Shots - The brave hearts who will fight till their last breath

Dark Knights - The warriors from within

 

Group B

 

Aliens - Challengers to the core

  Predators – Champions

 

Den - The team with spirit and style

 

Kaalpandhu Kaalais - The best offence is defence

It saw a fierce battle among the teams under lights as they tried to outplay their opponents to emerge victorious. Each match saw relentless support from the crowd which set the entire campus agog.  The battle was not jus restricted to the field; each team came up with their team video showing their creative skills to attract more fans. A thrilling Grand Finale was played between the teams "PREDATORS" and "DARK KNIGHTS" which went down to the wire. "PREDATORS" triumphed and walked away with the trophy and cash prize of Rs.6000. 

The throwball event for girls FREETHROW '08 had two teams, one from 1st year and one from 2nd year. The fascinating game ended with the 2nd years emerging victorious and keeping the history unchanged and winning a prize amount of Rs.3000.

"All work and no play make Jack a dull boy". This adage holds true worldwide and that's why the Sportscom provide an opportunity for the students to take some time off their rigorous academic schedule that is binding on them.

Prelims

Match Details:

1. Dark Knights vs Royal Stag(8-0) - Continuing from where they left off the dark knights just scored and scored and scored. 

The royal stags were left completely clueless in all areas of the game by the sheer brilliance of the knights. And yet another washout in favour of the knights. A royal drubbing for the stags. The knights are turning out to be too hot to handle.

DARK KNIGHTS

2. FBFC vs Hotshots(1-1) - The match was supposed to be a cake walk for FBFC for hotshots were just rookies. But this is football u never know what can happen. And the unexpeted appened in the first half with the hotshots scoring through their captain. The hotshots were a totally different team with a purpose and direction today

 relying on their defence and waiting for counter attacks to strike. Unfortunately it was not a fairy tale ending for the hotshots with the FBFC finding the back of the net 2 minutes from the lose of the game.

HOT SHOTS

3. Kall Panthu Kaalais vs Den(0-0) - Kall panthu living upto expectations defined the word defense. Their impressive centre back combined with their amazing goal keeper was too tough a nut to crack for the Dens. Whereas the offensive lineup of kall panthu 

was in shambles when compared to the seasoned dens. Credit has to be given to the Den for their relentless attacks. If only lady luck had favoured them the results would have been different.

KAALPANTHU KAALAIS

FREEKICK'08

The football extravaganza of BIM, Freeckick launched its 2008 editionwith a lot of pomp and fanfare. This years roster included 8 teamspitting against each other in two groups for the preliminary stages.From where the top two teams of each group advances to the semifinaland the winners of each semifinal fighting it out for the glory in theGrande Finale'.

Group A

Raja Babu's Royal Stag - The team with grits and guts

Fat Boys Football Club(FBFC) - The team who defies convention

Hot Shots - The brave hearts who will fight till their last breath

Dark Knights - The warriors from within

Group B

Aliens - Challengers to the core

Predators - Champions

Den - The team with spirit and style

Kall Panthu Kalais - The best offence is defence

The match details of the day are:

1. Dark Knights vs Hot Shots (9 - 0)- The game was a complete washoutwith the dark knights routing the rookies hot shots. The player of thegame was Haren(dark knights) who with his flamboyant midfield skillsand a stupendous beckham style freekick ruled the game.

2. Aliens vs Predators(-)- The much awaited AVP was a classic showdownwith both teams trying to outclass each other. But at the end thepredators proved that they were the real champions because they couldgo a notch up when the situation demanded and when they did changegears they played with style like a true champion.

3. FBFC vs Royal Stag(3-1) - The stags locked horns with the fatboysdhorns in a heavy battle. Amazingly the fastest goal of thetournament(in 1 min) was scored by the FBFC, with a superb volley fromthe midfield. . The Royal Stags fought hard but little lack ofco-ordination added to unavailability of luck meant the score line went 3-1 in favour of the FBFC

Independence Day Celebration

It was the dawn of the first day of 62nd year of Independent India. BIMites gathered at the East end Gardens to celebrate the Nation’s independence and pay homage to the warriors. WELFARECOM of BIM prepared the stage for the I-Day celebration. Mr.Gnanadurai Michael, the guest of honour for the occasion, hoisted the tricolour flag and gave an inspirational speech recollecting the sufferings and sacrifices of our forefathers. Midnight’s children are yet to experience the real freedom, freedom from communal riots, freedom from poverty and lot more. The speech ended with BIM students and the chief guest promising to make a difference.

Thanks giving..

It’s a tradition in BIM for the PGP I to thank PGP II for the way they have been greeted into BIM, a token of love and affection. So this was one more way to celebrate. It was THANKS GIVING DAY. This time KALAIKOM 25 took the opportunity to shower the show with much more fun and frolics. “Juke Box” was the warming up show wherein dedications was raining for both individuals and groups. Fun came through the way of a melodious song and couple of dance performances by PGP I,which actually set the party mood up. Some identified stars of PGP II was honoured with the awards like Miss Vamp, Miss/Mr. Blabbermouth, Hunk of BIM, Dennis the menace, Miss/Mr gossip, Night watchman. The party ended with the ‘dance floor’ which gave the BIMites an exuberant night.

FRESHER’S PARTY

The formal fresher’s party of silver jubilee batch was held in the east end gardens which glittered with colourful lights. The eve started with a duet song from a movie of eighties which infused energy into the audience for the rest of the night. A part of this event was the selection of Mr and Ms BIM. The first round was a talent search round, where the contestants showcased their talents which ranged from singing, dancing to writing a poem. At the start of the second round, the battle gained momentum. This time it was a ramp walk where all the contestants showed a good stage presence, of course a good walk. The final and the most decisive part of the event came, the ‘shipwreck’ where the contestants were paired to face the bombardment of the judges in form of the unpredictable questions. It gave the audiences many things to cheer about and finally the titles for the Mr and Ms BIM which read as PRITHVIRAJ and SANYOGITA was conferred to Rex and ShriJayanthi of PGP I. The night also saw some storming dance performanced by PGP II which actually smoothed the event.Then came the highlight of the night... the must waited “frenzied mad dancing” which made all BIMites ‘rock the stage till it break’.

Thanks to KALAIKOM 24 for that wonderful eve.

HUNTING SEASON ! ! !

This is a hunting season! Of course not ducks.

It was 6 : 30 am on Saturday , August 3rd, 2008 when the hunters of BIM, with the name banners reading like RIDERS, TRAIL BLAZERS marched towards the hunting point. KALAIKOM, the committee that has always been the reason for the fun and frolics at BIM was waiting with the mystique maps to kick start the event. Yes! It was TREASURE HUNT for the day,” QUEST DE STORIA”.

The teams were given with a mystique map, a symbol of identity like (Φ,є,etc..) and a first clue which read like “wings are beautiful”, “up, up and away”. A signal of gunshot was fired by the organizers and time started ticking. Amidst their tough times of travelling through the clues, the hunters (PGP I) has to escape from the attacks by the policing authorities (PGP II) with the water filled balloon bombs.
All the teams made their ways successfully through all the clues and got their treasure with different timings. Hunt ended... But has the event ended? “NO” – was the word from KALAIKOM. Adding to that

“Time is over as a HUNTER, It’s time for u to put your shoes of HUMOUR” said the organisers.
All the teams pulled their sleeves up and started to crush their brains. Eve of the same day under the moon light, they show cased their talents of humour. With the hunts and humour ending the final Winners of the event were announced in the fresher’s party.
It was TRAIL BLAZERS with the blaze.
That ended one more episode of BIM’s QUEST DE STORIA!!!

WINNERS OF QUEST DE STORIA: ”TRAIL BLAZERS”

MARWAR'08– Resounding Success

Marwar’08 – the flagship event of BISMARC the marketing club @BIM is a stupendous success, thanks to the creative content which enthralled the participants. What was just started as a small contest has got metamorphosed over years into a mega event. Marwar’08 was kicked off by V.R.Padmanaban, Chief Client Officer, Media Edge, a perfect guest for the event, who has donned a number of roles in his career from paper boy to cricket umpire. His gripping speech on his past experiences was interesting and informative.

What’s fascinating about Marwar is its format which broke the myth that Marwar is all about marketing. It encompassed everything from finance to resource management. The Marwar journey started with the selection of product name, logo and tagline. The students did market surveys and were even put through hardships of the public clearance boards. The students did SWOT analysis, came out with Print and teaser Ads for branding and performed a formal product launch. Some teams even went a step ahead and conducted Ad campaigns by sending Ads through newspapers and coffee cups. The guides from PGP-II gave their very best and were behind the teams.

As the last part of the War the teams presented their works to the faculties of BIM. They were rated as per their performance and innovation. The War came to an end with the mystery in the minds of the warriors about who will win the War.Team-f5 with their product face freshener came out victorious, followed by H2Puro & Reflections. The teams had an experience which they’ll cherish for their lifetime.

Winners of Marwar : Team f5

FINANZ UTSAV'08:

FINCLUB of BIM conducted FINANZ UTSAV ,a series of finance events and games which was spread over a week.Buffett's Pick- an Equity Research Contest was conducted as part of Finance Utsav.This contest aims at testing the participants skills at valuing stocks based on strong fundamental analysis and valuation methodologies.The participants have to identify the unexplored or undervalued stock scrip that have the potential to outperform the markets in the long run.This proved as a useful exercise for stuents who were looking for a career in finance. Professor. B. Venkatesh evaluated the reports and the winners were Arul Jothi,Alex Chandra of
PGP-I and Govindarajan from PGP-II.For all the others who didnt want the heavy financial work but wanted to see some money, Finance Utsav had something for them too.EUREKA, an online Data Base Quiz based on questions from four databases – Crisinfac, IAS, Prowess & BB was conducted over 3 days.The Quiz consisted of 40 Questions from one database per day which had to be answered in 90 minutes. The objective of this Quiz was to make the participants toaccess the database in depth, search and locate information,but the final aim was to make the participants more familiar with the databases.Prizes were awarded to the winning teams on a
daily basis and to the first 3 overall winners. The overall prize winners of the event were Team Dexter & Dee Dee comprising of Bhuvaneshwari and Devasena K of PGPI.

Holi Celebration @ BIM:

Holi, the festival of colours, brings with it promises of newer colours in life each year and this year it was no different at Bharathidasan Institute of Management, Trichy. Like last year, Holi celebrations took place in the night. Students of the 23nd and 24rd batch let down their hair and doused each other in rich colours in the spirit of Holi. The celebrations started at around eight pm. Colours were thrown everywhere and within an hour, the field was awash with many colours and the students were covered in various colours too. As usual the students took many snaps to cherish the memorable celebration . The celebrations ended at around eleven pm that night.

YUDH VIDYA'08:

How often have you felt that you are a cog in an organizational wheel? How often have you found your decisions being overridden by your superiors?
How often have you felt the “need to know” what's happening elsewhere, so as to take better decisions and to develop a wider perspective of your organization?
To answer all these questions finance club of Bharathidasan Institute of Management, Trichy conducted “YUDHVIDYA-08”, a management simulation game. The main objective of the game is to formulate a strategy in a competitive environment and to make critical decisions across functional departments as a team.
The Game involves decision making for a company with focus on a particular performance measure. It is played for four quarters, where each quarter is defined as a three month period. At the beginning of every quarter, a new business opportunity will dawn. The teams will take decisions, whose combined impact will be communicated through reports at the end of each quarter. After receiving the reports of the quarter another round of decisions have to be taken keeping in mind the past performance as well as the new scenario which has emerged. Although all teams will start the Game with the same assets, financial structure, production capacity, product mix and potential for success, the wealth created or lost will depend on the path charted by the team as well as by the competition in every quarter.

The decision making time, Standard and Additional Decision Forms, business situation, constraints and context is described before the starting of each quarter. Every team is required to read and understand the information before initiating “play of the Game”. Sample Decisions Forms and other relevant material are given in the Sample Section. Although it may appear that there are too many decisions to take, the team will gradually see which decisions need to be taken more frequently than the others. The set of documents along with other papers are given during the play are to be read in conjunction with the manual. The information contained therein will override any information contained in the manual. Late submission of the decision forms may attract penalty of a specified amount, which shall be deducted from the profits of the defaulting team. The team’s performance is gauged using Cumulative Profit after Tax (PAT) of all the four quarters, for deciding the winning team.This game served as a learning process and as an arena for testing of acquired experience and knowledge with a little fun. It is the best opportunity that one can get to the real situation without taking financial and career risks.

FOXTROT-08:

Away from routine case study and business competition, BIMities found time to compete in a dance competition where they put " their best foot forward" literally.The cultural committee at BIM 'Kalaicom' organised FOXTROT'08.There were many performances by both first and second year students who competed in solo,duet and Group events.Best performance in solo was bagged by Kumaravel of pgp2,duet competition was won by S.Mohit and S.Bonny and the group event was won by the girls group " Divas".BIM students enjoyed the event and found time to relax.

SPECIAL LECTURE ON “ENVIRONMENTAL MANAGEMENT”

Mr.Raja Sukumar, Director of Sumathi Finance Limited gave a lecture on “Clean Development Mechanism”. He is also the director of BIM’s Alumni Association. He explained about the principles used to design and screen CDM projects. He made us understand the impact of CDM projects. T he main high light of the session was the interaction that the students had when he discussed about the corporate behaviour of CDM investors. On the whole, the session was very much informative.

ATHENAEUM 08

The Centre for Contemporary Management Research (CECMAR), the research wing of Bharathidasan Institute of Management conducted "Athenaeum 08" – the Second International Conference on Management Research. The conference was held on 15th and 16th of February 2008 at Trichy in M.D. Hall located in the BHEL premises. The welcome address was given by Prof. M.Sankaran, the director of BIM. He stressed on the academic excellence of BIM and its achievements in the last 24 yrs. The conference was inaugurated on 15th at 09.15 am by the Honourable Vice-Chancellor of the Bharathidasan University, Dr. M. Ponnavaikko. The Honourable Vice Chancellor delivered the inaugural address and released the proceedings of the conference. . He spoke with pride about the value based education provided at BIM. He also stressed on the importance of continuous learning, decision-making and management research. The inaugural function was also presided over by another distinguished guest – Mr. G.K.Agarwal, Executive Director (HR& PMI) of the National Thermal Power Corporation Limited. Mr. G.K.Agarwal delivered a special address at the conference. Mr. G.K.Agarwal also received the first copy of the conference proceedings. He spoke about the rising intellectual capital in India accompanied by vast practical knowledge. He said that 3 key factors for any ambitious individual are aspiration, inspiration and perspiration. He also said more emphasis must be given to R&D in India. Finally, he congratulated BIM for its research facility. With the vote of thanks the inaugural programme was concluded by 11.15 am.

The paper presentations sessions started immediately after the inaugural function. Athenaeum 08 has attracted participation from throughout India and across the globe. The conference has accepted research papers on all functional streams of management. In addition to the conventional functions, a few papers on entrepreneurship have also been received. In all, more than 120 papers were received from India and 10 from other countries. Of these, 57 papers have been selected after careful scrutiny by a peer committee. The paper presentation sessions were chaired by 4 eminent researchers drawn from different universities.
The first plenary session for the conference was held to discuss the topic “Women in Management”. The participants were Mrs. Pamela Ramalingam, Director, iSoft Technologies; Mrs.Uma Baskaran, AVP, AXIS Bank; Dr. N. Manimekalai, Director, Centre for Women Studies, Bharathidasan University and Mrs. Lalitha Natraj Head, BIU, ICICI Bank. They spoke about large participation of women in various fields but not in higher positions. Only 2% of women occupy management positions because of their low awareness of challenges and opportunities in the corporate world. Women should realize their potential, shed their inhibitions and become emotionally strong. Some sacrifices must be made for progress in careers. Following this, some questions were put forward to highlight gender differences in the corporate world, how to achieve work-life balance, etc. The panelists were very participative and answered all the questions in very practical manner. They concluded by stressing on the importance of double income families with more trust and adjustments for the women to excel in their careers. The first day of Athenaeum’08 was concluded with cultural programme performed by BIM students which reflected the Indian culture.


The second day of the conference started with the paper presentation session. The paper presentation sessions were chaired by 4 eminent researchers drawn from different universities. After the paper presentation sessions the second plenary session for the conference was held to discuss the topic “Creating an Entrepreneurial spirit-Opportunities and Challenges”. The participants for the session were Mr.Muralidharan.K.G, MD, G.K & SONS, Mr. T. K. Sreedhar, CMD, Novellsys Technologies, Mr.AshokKumar, AshokFarms/MAA Integrators and Mr. P.M.Austin, CEO, Max Value Learning Technologies and Consulting. This session was very interesting and informative. This was immediately followed by a special workshop on ”Leadership” conducted by Mr. C.Mahalingam ,Exec VP (HR) & Chief People Officer,Symphony Services Corporation.
The workshop was followed by the valedictory function which was presided over by the two eminent personalities Dr. M. Anandakrishnan, Chairperson, Madras Institute of Development Studies and Mr. T. Anandan, General Manager, HR, BHEL. Valedictory function began with Mr. Anandakrishanan presenting the first edited copy of the Book entitled “Emerging Issues in Management” based on the papers presented at ATHENAEUM’08. The welcome note was given by the conference chairman, Dr. P. David Jawahar who used the opportunity to thank the international and national participants who presented their papers at ATHENAEUM’08 .He also thanked all the moderators under whom the papers were presented. He thanked all those who directly or indirectly helped to make the conference colorful, enjoyable and enlightening. Mr.Anandan gave the special address and congratulated the participants for their valuable presentations. He didn’t wanted to give any mundane talks instead he spoke about 10 steps to becoming a really great manager which was apt as the audience present were budding managers. He also enlighten students about the important roles a manager has to play is that of a planner, provider and protector. He concluded by sharing 10 guiding principles of staying afloat in the changing world. Then the chief guest for the evening Mr. Anandakrishanan, spoke about his strong association with BIM and also told that BIM was unique because of its totally autonomous status and its ties with BHEL. He also spoke about one important emerging issue “managing R&D and managing Innovation”. Lastly he concluded by saying three important things that is needed for managing R&D and managing Innovation is sovereignty of decision making, avoiding sectorial distortion and lastly protecting public interest. This followed the presentation ceremony were in the best papers in each functional areas were awarded. Finally vote of thanks was delivered by Prof. Nigama, faculty of BIM.